As more companies set net zero targets under the Science Based Targets initiative (SBTi), one question keeps surfacing: Can carbon credits help us get there?

The short answer? Not exactly. But that’s not the whole story.

At Carbon Kind, we believe in honest climate solutions rooted in integrity and impact. So let’s unpack where carbon credits fit within the SBTi framework—and how your organisation can go beyond compliance to lead real change.

In recent years, achieving "Net Zero" has become the cornerstone of corporate sustainability. Organisations worldwide are striving to balance their carbon emissions by offsetting their impact.

But at Carbon Kind, we believe that simply achieving neutrality isn't enough. The climate crisis demands a shift from merely balancing emissions to actively regenerating ecosystems and communities.

The carbon market has become an essential tool for businesses aiming to manage their environmental impact. Yet, the rapid growth of carbon offsetting has also raised concerns about integrity, transparency, and genuine impact.

Businesses today face increasing pressure not just to reduce their own emissions, but to demonstrate meaningful climate leadership throughout their entire value chain. While value chain mitigation is a critical step, truly impactful businesses are now looking beyond their immediate footprint to catalyse wider environmental and social transformation.

In an era where carbon credits have become central to climate action strategies, a critical question arises: can purchasing carbon credits genuinely advance climate justice? At Carbon Kind, we believe the answer is a resounding yes—provided these credits are ethically grounded.

Carbon credits offer a way to quantify and fund climate solutions—but how do we actually measure a tonne of carbon saved or removed? For buyers seeking transparency and impact, understanding how carbon credits are measured is essential. At Carbon Kind, we ensure every credit we issue is backed by rigorous science, community engagement, and third-party verification.

Carbon offsetting is at a crossroads. While its potential for driving climate solutions is immense, so too are the risks of greenwashing and inequitable outcomes. At Carbon Kind, we firmly believe the future of offsetting must be ethical—transparent, accountable, and community-focused.